# Customer - 1 Articles | Waymaker

> Explore 1 article about Customer. Expert insights on ideal customer profile, market canvas, customer discovery, and more.

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# Customer

1 article

Articles and insights about customer

[![Leadership Question 2: Who is Our Ideal Customer and What Do They Value?](/illustrations/simple/leadership-question-2-market-customer-hero.svg)Frameworks•November 4, 2025Leadership Question 2: Who is Our Ideal Customer and What Do They Value?Why 'everyone' is not your market. Learn the Market Canvas methodology for identifying ideal customers and building resonant brands.waymaker-leadership-curveframeworksleadership](/learn/leadership-question-2-market-customer)