For Teams Needing Strategic Intelligence

Asana Tracks Tasks Brilliantly. But Never Helps You Think Strategically.

You're still using Notion for documentation, ChatGPT for strategic thinking, and separate OKR tools for goals.

Waymaker helps you think AND execute. Everything included at $19/user. Memory and AI scale with consumption.

Sound Familiar?

Three Reasons Teams Switch from Asana

1

Zero Strategic Intelligence

  • •Tracks tasks but never helps you think strategically
  • •No frameworks: No OKRs, Value Prop Canvas, SWOT
  • •Shows task completion, not strategic outcomes
  • •Can finish all tasks and still miss goals

"Asana tells us if tasks are done, but never helps us decide what tasks matter. We need strategic thinking, not just task tracking."

2

Still Need 3 Other Tools

  • •Notion or Google Docs for real documentation
  • •ChatGPT for strategic thinking and planning
  • •Separate OKR tool (Lattice, Betterworks)
  • •Separate dev tools (Linear, Jira for engineering)

Typical stack cost:

Asana: $11/user + Notion: $8/user + Google: $12/user + ChatGPT: $12/user

Total: $43/user

3

Devs Work in Isolation

  • •Marketing uses Asana, devs work in VS Code separately
  • •Classic: Product built, zero marketing ready
  • •Leadership blind to what engineering is building
  • •Constant status meetings because no visibility

"Marketing uses Asana, devs work in VS Code. We ship products and marketing has no idea what we built until launch."

The Alternative

Think AND Execute, Not Just Track Tasks

Strategic intelligence meets professional execution. 30+ business frameworks, cross-functional visibility, and AI that actually helps you think.

Strategic Intelligence Built-In

30+ proven business frameworks: OKRs, Value Prop Canvas, SWOT, Business Model Canvas. Stop Googling "how to do strategic planning." Start doing strategic planning.

Asana: Task lists, no frameworks
Waymaker: Think strategically, then execute

Repo-Connected Roadmaps

Connect a taskboard to your GitHub repo. The PRDs and briefs your developers and their AI agents write become the roadmap the whole team sees.

Asana: Devs work separately, team blind
Waymaker: No more "product built, zero marketing"

True All-in-One Platform

Tasks, docs, strategy, AI with business memory—actually all-in-one. Replace Asana + Notion + ChatGPT + OKR tool with one integrated platform.

Asana: Task-only, need 4 other tools
Waymaker: One platform, everything included

Head-to-Head Comparison

See why teams are switching from Asana to Waymaker

FeatureAsanaWaymaker
Strategic Frameworks
None (DIY only)
30+ proven frameworks
Dev Work Visible to the Team
None (devs isolated)
Taskboards connected to your GitHub repo
Task ManagementExcellent (core strength)Excellent (native taskboards)
Documentation
Poor (task comments only)
Excellent (real-time docs)
AI Intelligence
None
Built in (works from your workspace)
Outcome Tracking (OKRs, KPIs)
Poor (task completion only)
Excellent (OKRs + metrics)
Integrations
Excellent (200+ apps)
Good (focused integrations)
SimplicityFair (complex for tasks)
Good (opinionated)
Still Need Other Tools?
Yes (docs, strategy, AI, dev)
No (truly all-in-one)
Price (Tool Only)$11/user$19/user (all tools included)
Total Stack Cost$43/user (Asana + 4 tools)$19/user (56% savings)

Honest assessment: Asana wins on pure task management polish and integrations. Waymaker wins on strategic intelligence and actually being all-in-one.

Worked Example

Asana Stack vs Waymaker

50-Person Product Company

Typical Asana Setup:

Asana Business$550/mo
Notion Team$400/mo
Google Workspace$600/mo
ChatGPT Team$600/mo
Total$2,150/mo

Pain Points:

  • Asana tracks tasks, never helps think strategically
  • Devs work in VS Code, marketing sees nothing
  • Product built, zero marketing ready at launch
  • Data scattered across 4 platforms

Same Company

Waymaker Setup:

Waymaker Commander$950/mo
Notion$0
Google Docs$0
ChatGPT$0
Total$950/mo

Benefits:

  • 30+ strategic frameworks: OKRs, Value Prop, SWOT
  • Your repo's roadmap, visible to the whole team
  • AI with persistent business memory
  • All data in one unified platform
56% Savings

$950/mo vs $2,150/mo

4 → 1

Tools consolidated into one platform

Think + Execute

Strategy and execution together

Waymaker vs Asana: Your Questions Answered

What strategic frameworks does Waymaker include that Asana doesn't?

Waymaker includes 30+ proven business frameworks: OKRs, Value Proposition Canvas, Business Model Canvas, SWOT Analysis, Strategic Positioning, Market Analysis, Competitive Analysis, and more.

Asana has none of these. It tracks tasks but never helps you think strategically about what tasks matter, why they matter, or how they connect to business outcomes. Waymaker helps you think AND execute.

Can I import my Asana projects and tasks?

There's no one-click Asana importer today. Export your projects from Asana as CSV, and your AI agent can recreate them as Commander tasks through the Waymaker MCP server. We'll plan the move with you on an onboarding call.

Since Asana is primarily task tracking, the move is mostly tasks and projects. You'll gain strategic frameworks and cross-functional visibility that Asana can't provide.

How does Waymaker solve the "devs in isolation" problem?

Connect a taskboard to your GitHub repo and branch. The product requirements docs and prompt briefs your developers, and their AI agents, write in the repo become roadmap layers and task cards in Commander. Marketing, leadership and ops see what is being built without asking.

Asana can't do this because it's disconnected from developer workflows. With Waymaker, no more "product built, zero marketing ready" problem. Commander only reads the repo. Git stays the source of truth, so there is no second system to keep in step and no surprise at launch.

Asana's task management is excellent. Can Waymaker match it?

Honest answer: for most teams, yes. Waymaker taskboards have dependencies, Gantt and calendar views, milestones and time tracking. What we don't have yet: custom fields, recurring tasks and task templates. If your process depends on those, keep that in mind.

The difference: We also give you strategic frameworks, cross-functional visibility, real-time documentation, and AI that works from your workspace context. You get Asana-level task management PLUS everything Asana is missing.

Do I still need Notion and ChatGPT?

No. Waymaker includes real-time documentation (replaces Notion), AI that works from your workspace context (replaces ChatGPT Team), and strategic frameworks (no equivalent in your current stack).

Asana forces you to keep multiple tools because it only does task tracking. Waymaker actually delivers on the "all-in-one" promise: tasks, docs, strategy, AI, and cross-functional visibility in one platform.

We've heavily customized Asana. Will we lose that?

Here's the question: Is your Asana customization adding strategic value, or just compensating for what Asana lacks? Most teams customize Asana to DIY frameworks, documentation, and cross-functional visibility—all things Waymaker provides natively.

Your projects and tasks come across as a CSV export your AI agent can recreate. You'll gain native strategic frameworks instead of custom fields pretending to be frameworks. And you'll eliminate the 3-4 other tools you're paying for alongside Asana.

How does Waymaker track outcomes, not just task completion?

Waymaker connects tasks to OKRs, KPIs, and strategic outcomes. You can see: Are we completing tasks that actually move business metrics? Are we achieving strategic goals, not just finishing task lists?

Asana shows "tasks complete" but can't tell you if you're winning strategically. Teams finish 100% of Asana tasks and still miss goals. Waymaker ensures the work you're doing matters.

Is Waymaker actually cheaper than our Asana stack?

Let's do the math. If you're using:

Asana ($11) + Notion ($8) + Google Workspace ($12) + ChatGPT ($12) = $43/user

Waymaker: $19/user (56% savings, everything included)

You're consolidating 4 tools, gaining strategic intelligence with 30+ frameworks, getting repo-connected roadmaps for cross-functional alignment, and saving 56%. Cheaper AND infinitely more capable.

We'll Help You Switch

No importer to wait for: export, bring it in, set up

1

Export from Asana

CSV export from Asana

2

Bring It In

Your AI agent recreates tasks through the Waymaker MCP server

3

Quick Setup

Hours, not days - Onboarding call, strategic frameworks

Start Thinking

Same day - Strategic frameworks + execution

Every Tool on Every Tier

Tiers differ only by consumption

Onboarding Call

Strategic frameworks training, best practices, Q&A

One Sign-in, One Bill

Tasks, docs, goals and chat under one licence

Your Data Stays Portable

Export taskboards to CSV any time

Ready to Think AND Execute?

Strategic intelligence. Cross-functional visibility. Professional execution. AI that knows your business.

Everything included at $19/user · Memory and AI scale with consumption

Every tool on every tier · 56% cheaper than typical Asana stack