For Teams Needing Strategic Intelligence
Asana Tracks Tasks Brilliantly. But Never Helps You Think Strategically.
You're still using Notion for documentation, ChatGPT for strategic thinking, and separate OKR tools for goals.
Waymaker helps you think AND execute. Everything included at $19/user. Memory and AI scale with consumption.
Sound Familiar?
Three Reasons Teams Switch from Asana
Zero Strategic Intelligence
- •Tracks tasks but never helps you think strategically
- •No frameworks: No OKRs, Value Prop Canvas, SWOT
- •Shows task completion, not strategic outcomes
- •Can finish all tasks and still miss goals
"Asana tells us if tasks are done, but never helps us decide what tasks matter. We need strategic thinking, not just task tracking."
Still Need 3 Other Tools
- •Notion or Google Docs for real documentation
- •ChatGPT for strategic thinking and planning
- •Separate OKR tool (Lattice, Betterworks)
- •Separate dev tools (Linear, Jira for engineering)
Typical stack cost:
Asana: $11/user + Notion: $8/user + Google: $12/user + ChatGPT: $12/user
Total: $43/user
Devs Work in Isolation
- •Marketing uses Asana, devs work in VS Code separately
- •Classic: Product built, zero marketing ready
- •Leadership blind to what engineering is building
- •Constant status meetings because no visibility
"Marketing uses Asana, devs work in VS Code. We ship products and marketing has no idea what we built until launch."
The Alternative
Think AND Execute, Not Just Track Tasks
Strategic intelligence meets professional execution. 30+ business frameworks, cross-functional sync, and AI that actually helps you think.
Strategic Intelligence Built-In
30+ proven business frameworks: OKRs, Value Prop Canvas, SWOT, Business Model Canvas. Stop Googling "how to do strategic planning." Start doing strategic planning.
Asana: Task lists, no frameworks
Waymaker: Think strategically, then execute
Waymaker Sync (Dev + Team)
IDE ↔ Commander bridge. Devs work in VS Code/Cursor with AI, their PRDs/tasks/progress auto-sync to Commander where marketing and leadership see it real-time.
Asana: Devs work separately, team blind
Waymaker: No more "product built, zero marketing"
True All-in-One Platform
Tasks, docs, strategy, AI with business memory—actually all-in-one. Replace Asana + Notion + ChatGPT + OKR tool with one integrated platform.
Asana: Task-only, need 4 other tools
Waymaker: One platform, everything included
Head-to-Head Comparison
See why teams are switching from Asana to Waymaker
| Feature | Asana | Waymaker |
|---|---|---|
| Strategic Frameworks | None (DIY only) | 30+ proven frameworks |
| Cross-Functional Sync (Dev→Team) | None (devs isolated) | Waymaker Sync (IDE ↔ Commander) |
| Task Management | Excellent (core strength) | Excellent (native taskboards) |
| Documentation | Poor (task comments only) | Excellent (real-time docs) |
| AI Intelligence | None | Advanced (business memory) |
| Outcome Tracking (OKRs, KPIs) | Poor (task completion only) | Excellent (OKRs + metrics) |
| Integrations | Excellent (200+ apps) | Good (focused integrations) |
| Simplicity | Fair (complex for tasks) | Good (opinionated) |
| Still Need Other Tools? | Yes (docs, strategy, AI, dev) | No (truly all-in-one) |
| Price (Tool Only) | $11/user | $19/user (all tools included) |
| Total Stack Cost | $43/user (Asana + 4 tools) | $19/user (56% savings) |
Honest assessment: Asana wins on pure task management polish and integrations. Waymaker wins on strategic intelligence and actually being all-in-one.
Real-World Comparison
Asana Stack vs Waymaker
50-Person Product Company
Typical Asana Setup:
Pain Points:
- Asana tracks tasks, never helps think strategically
- Devs work in VS Code, marketing sees nothing
- Product built, zero marketing ready at launch
- Data scattered across 4 platforms
Same Company
Waymaker Setup:
Benefits:
- 30+ strategic frameworks: OKRs, Value Prop, SWOT
- Waymaker Sync: Dev work auto-syncs to team
- AI with persistent business memory
- All data in one unified platform
$950/mo vs $2,150/mo
Tools consolidated into one platform
Strategy and execution together
Waymaker vs Asana: Your Questions Answered
What strategic frameworks does Waymaker include that Asana doesn't?
Waymaker includes 30+ proven business frameworks: OKRs, Value Proposition Canvas, Business Model Canvas, SWOT Analysis, Strategic Positioning, Market Analysis, Competitive Analysis, and more.
Asana has none of these. It tracks tasks but never helps you think strategically about what tasks matter, why they matter, or how they connect to business outcomes. Waymaker helps you think AND execute.
Can I import my Asana projects and tasks?
Yes. Waymaker supports Asana project exports. We provide migration assistance for teams of 20+ users, including a dedicated onboarding call to help you transition your projects, tasks, and team structure.
Most teams are fully operational in 1-2 days. Since Asana is primarily task tracking, migration is straightforward. You'll gain strategic frameworks and cross-functional sync that Asana can't provide.
How does Waymaker Sync solve the "devs in isolation" problem?
Waymaker Sync is the IDE ↔ Commander bridge. Developers work with AI in their IDE (VS Code, Cursor, Windsurf), and their PRDs, tasks, session briefs, and progress automatically sync to Commander where marketing, leadership, and ops see it in real-time.
Asana can't do this because it's disconnected from developer workflows. With Waymaker, no more "product built, zero marketing ready" problem. Everyone stays in sync on product, roadmap, and execution.
Asana's task management is excellent. Can Waymaker match it?
Honest answer: Yes. Waymaker has professional taskboards with dependencies, Gantt charts, milestones, and all the task management features Asana has. We're not asking you to downgrade on task management.
The difference: We also give you strategic frameworks, cross-functional sync, real-time documentation, and AI with business memory. You get Asana-level task management PLUS everything Asana is missing.
Do I still need Notion and ChatGPT?
No. Waymaker includes real-time documentation (replaces Notion), AI with persistent organizational memory (replaces ChatGPT Team), and strategic frameworks (no equivalent in your current stack).
Asana forces you to keep multiple tools because it only does task tracking. Waymaker actually delivers on the "all-in-one" promise: tasks, docs, strategy, AI, and cross-functional sync in one platform.
We've heavily customized Asana. Will we lose that?
Here's the question: Is your Asana customization adding strategic value, or just compensating for what Asana lacks? Most teams customize Asana to DIY frameworks, documentation, and cross-functional visibility—all things Waymaker provides natively.
You'll migrate your projects and tasks easily. You'll gain native strategic frameworks instead of custom fields pretending to be frameworks. And you'll eliminate the 3-4 other tools you're paying for alongside Asana.
How does Waymaker track outcomes, not just task completion?
Waymaker connects tasks to OKRs, KPIs, and strategic outcomes. You can see: Are we completing tasks that actually move business metrics? Are we achieving strategic goals, not just finishing task lists?
Asana shows "tasks complete" but can't tell you if you're winning strategically. Teams finish 100% of Asana tasks and still miss goals. Waymaker ensures the work you're doing matters.
Is Waymaker actually cheaper than our Asana stack?
Let's do the math. If you're using:
Asana ($11) + Notion ($8) + Google Workspace ($12) + ChatGPT ($12) = $43/user
Waymaker: $19/user (56% savings, everything included)
You're consolidating 4 tools, gaining strategic intelligence with 30+ frameworks, getting Waymaker Sync for cross-functional alignment, and saving 56%. Cheaper AND infinitely more capable.
We'll Help You Switch
Migration is easier than building custom Asana workflows
Export from Asana
30 minutes - Project export via Asana settings
Import to Waymaker
1-2 hours - Automated import with task mapping
Quick Setup
Hours, not days - Onboarding call, strategic frameworks
Start Thinking
Same day - Strategic frameworks + execution
Free Migration Service
For teams 20+ users, we handle the heavy lifting
1-Hour Onboarding Call
Strategic frameworks training, best practices, Q&A
30-Day Parallel Run
Use both platforms, cancel Asana when comfortable
Money-Back Guarantee
Full refund if not switched within 30 days
Ready to Think AND Execute?
Strategic intelligence. Cross-functional sync. Professional execution. AI that knows your business.
Everything included at $19/user · Memory and AI scale with consumption
Limited to 500 beta users · Free migration support for teams 20+ · 56% cheaper than typical Asana stack