Airtable Is Powerful.
Too Powerful.
Waymaker just works. Everything included at $19/user. Memory and AI scale with consumption.
Join teams switching from Airtable complexity to Waymaker simplicity
Why Teams Abandon Airtable
Complexity Masquerading as Flexibility
- •Steep learning curve - weeks to become proficient
- •Constant maintenance burden - bases break and need fixing
- •Need dedicated "Airtable admin" just to keep it running
- •Spend hours configuring instead of working
Zero Strategic Intelligence
- •Just a database - tracks data but provides no strategic guidance
- •No business frameworks (OKRs, strategic planning, methodologies)
- •"Build your own system" means every team reinvents the wheel
- •Still use slides/spreadsheets for actual strategy
Still Need 4 Other Tools
- •Airtable ($20) + Notion ($8) + Slack ($8) + ChatGPT ($12) + Linear ($10)
- •$48 per user for fragmented, high-maintenance stack
- •Devs don't use Airtable - creates same silos
- •Becomes expensive supplement, not replacement
Strategic Intelligence Without the Complexity
Works Out of Box
Opinionated workflows and proven frameworks work immediately. No database design, no configuration, no maintenance. Spend time working, not administering databases.
- Zero maintenance burden
- No "Airtable admin" required
- Gentle learning curve (hours, not weeks)
- Team adoption, not one power user
Strategic Intelligence
30+ proven business frameworks (OKRs, Value Prop Canvas, RICE, ICE, SWOT) provide strategic guidance. AI trained on business methodologies helps you think, not just track data.
- Strategic frameworks work out of box
- AI provides business intelligence
- Guidance, not just blank database
- Best practices built-in
Waymaker Sync
Bridge IDE ↔ Commander solves dev silo problem Airtable can't address. Developers work in their IDE, auto-syncs to Commander where entire team sees real-time progress.
- Devs stay in IDE workflow
- Business teams see dev progress
- No more "product built, zero marketing"
- True cross-functional collaboration
Airtable vs Waymaker: Honest Comparison
| Capability | Airtable | Waymaker |
|---|---|---|
| Works Out of Box | ||
| Strategic Frameworks | ||
| Zero Maintenance | ||
| Database Flexibility | Purpose-built | |
| AI Intelligence | ||
| Cross-Functional Sync | ||
| Learning Curve | Weeks/months | Hours/days |
| Still Need Other Tools? | Yes (4 tools) | No |
| Total Cost per User | $48/user | $19/user |
Honest assessment: Airtable wins on pure database power and flexibility. Waymaker wins on ease of use, strategic intelligence, and actually being usable without database administration degree.
Real Stack Comparison
Typical Airtable Stack
Constant Airtable base maintenance
Data scattered across 5 platforms
No strategic frameworks or guidance
Devs work separately in Linear
Waymaker All-in-One
✓ Project management
✓ Real-time documentation
✓ Strategic frameworks
✓ AI with business memory
✓ Waymaker Sync (IDE ↔ Team)
✓ Built-in collaboration
Zero maintenance burden
One platform, one source of truth
Strategic intelligence built-in
Cross-functional visibility with Sync
Save $1,600/month (63% savings)
$19,200 saved per year
Questions from Airtable Users
Can I import my Airtable bases into Waymaker?
Yes. We provide Airtable import tools to migrate your data. Because Waymaker uses opinionated frameworks rather than free-form databases, we'll work with you during onboarding to map your Airtable structure to Waymaker's strategic frameworks. Most teams discover they were over-engineering in Airtable and appreciate the simplicity.
What if I need Airtable's database flexibility?
Honest answer: if you're a data analyst needing true database power, Airtable might be the right tool. But 95% of teams use 5% of Airtable's capabilities and struggle with unnecessary complexity. Waymaker provides purpose-built structures for common business needs: projects, tasks, goals, frameworks. No database design required.
Who maintains Waymaker if there's no admin role?
We do. Waymaker's opinionated architecture means the platform maintains itself. No databases to redesign, no formulas to break, no relations to untangle. Everyone on your team can use Waymaker without dedicated admin. That's the point - spend time working, not maintaining tools.
How long does it take to learn Waymaker?
Hours, not weeks. Because Waymaker uses familiar patterns (documents, tasks, boards) and guides you with proven frameworks, most users are productive on day one. Compare to Airtable's weeks-long learning curve and constant "how do I...?" questions. Simple beats complex when you're trying to run a business.
What about Airtable's automation features?
Waymaker includes intelligent automation powered by AI, not complex automation builders. Our AI understands your business context and can automate workflows naturally. You describe what you want in plain language, not configure automation rules. Simpler and more powerful than Airtable's automation system.
Does Waymaker have Airtable's beautiful interface?
Waymaker prioritizes usability and strategic intelligence over aesthetic flexibility. Clean, professional interface that focuses on getting work done, not configuring views. No Airtable's rainbow colors or endless customization options - just effective tools that work. Beauty through simplicity, not complexity.
Will Waymaker work for our unique workflow?
Your workflow probably isn't as unique as you think. Waymaker provides 30+ proven business frameworks used by thousands of successful companies. Most "unique" workflows are actually reinventions of standard patterns. We've codified the best practices - you benefit from collective business intelligence instead of starting from scratch.
What's included at $19/user?
Everything: Project management, real-time documentation, 30+ strategic frameworks, AI with business memory, Waymaker Sync (IDE ↔ Commander), built-in collaboration, and zero maintenance. Memory and AI consumption scale with usage. No complexity tax, no hidden fees. $19/user includes complete platform access.
Ready to Escape Airtable Complexity?
Join teams switching from database administration to strategic execution.
No credit card required • Free beta access • Airtable import included