WaymakerOS
Above it all.
The operating system for modern business. Sitting above your stack—connecting the chaos, bringing intelligence to scattered systems, replacing tools only when you're ready.
Above all your data. Above all your silos. Above all the noise.
One platform that unifies them all.
Full interactive design system at ui.waymakerone.com
Colors
Navy + Gold foundation with supporting palette
Primary Colors
Navy
#001126
Text, headers, primary
Gold
#A49886
CTAs, accents
Sand
#EAE3DA
Backgrounds (20-30%)
Gum
#85A5A6
Success states
White
#FFFFFF
Cards, surfaces
Secondary Colors
Gold Emphasis
#827563
Hover states
Rust
#B27563
Warnings
Blue
#3D5B6C
Links, info
Traffic Light System
Critical
#9A2A2A
0-40% / Urgent
Warning
#C2A34F
41-80% / Caution
Success
#1E4427
81-100% / Good
Text Hierarchy (Navy-based)
text-waymaker-navytext-waymaker-navy/80text-waymaker-navy/70text-waymaker-navy/60text-waymaker-navy/40Typography
Geist font family with navy color hierarchy
Font Family
Geist (Primary)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Geist Mono (Code)
const waymaker = "awesome";
Font Weights
Light (300) — Large display text
Normal (400) — Body text
Medium (500) — Labels, emphasis
Semibold (600) — Headings
Bold (700) — Strong emphasis
Type Scale
text-6xltext-5xltext-4xltext-3xltext-2xltext-xltext-lgtext-lgtext-basetext-smtext-xsSpacing
4px base unit, consistent throughout
4px
Tiny gaps
8px
Small spacing
12px
Compact
16px
Standard
24px
Generous
32px
Large
48px
Section
64px
Page
Buttons
Primary and secondary button styles
Primary CTA
Gold background with white text
bg-waymaker-gold hover:bg-waymaker-gold-emphasis text-whiteSecondary CTA
Border and text must match color
Voice & Tone
How WaymakerOS communicates
THE GADDIE PITCH (30 SECONDS)
“You know how every business ends up with a dozen apps — tools the team switches between all day that never quite fit and hide data from each other?
What we do is unify your stack, show you everything in one place, and let you build the apps and agents your business actually needs — so you save money, save time, and scale faster.
In fact, 80% less software spend. 4 hours back every week. And you can finally build what your business actually needs.”
80%
Save Money
Less software spend
$402 → $79/user
4 hrs
Save Time
Back every week
No more app switching
∞
Scale Faster
Build what you need
Apps + agents for YOUR business
“When there is no clear way forward, you must make one.”
— The WaymakerOS Manifesto
Brand Voice
- •Direct — Clear, confident, no fluff
- •Empowering — Tools for leaders who build
- •Above it all — Rise above the chaos
- •Infrastructure-first — Not another tool, the foundation
Key Messages
- •Above it all — Above your data, silos, and noise
- •Value Prop — Save money. Save time. Scale faster.
- •OSI — Organizational Software Infrastructure
- •Three Pillars — BUILD + RUN + SCALE unified
We Believe
- “Infrastructure should be unified, not fragmented.”
- “You shouldn't pay for what should be included.”
- “Internal apps should be FREE.”
- “Contextual intelligence is the only intelligence that matters.”
We Reject
- “Tool sprawl as just the cost of doing business.”
- “Best of breed as a strategy.”
- “AI that doesn't know your business.”
- “Platforms without exit strategies.”
Do Say
- “Above it all.”
- “Save money, save time, scale faster.”
- “80% less spend. 4 hours back every week.”
- “Unite your stack. Build what you need.”
- “A new way to make your business scale.”
- “The command center for your entire stack.”
- “Consolidate when you're ready.”
Don't Say
- “Replace your entire stack” — Triggers migration fear
- “Revolutionary AI-powered solution”
- “Best-in-class synergy enablement”
- “Seamlessly leverage paradigm shifts”
- “Unlock your potential with innovation”
- “Best of breed” — We reject this explicitly
Brandmarks
The unified letter system built from the Waymaker W
The Waymaker Letter System
Each product brandmark is a letter constructed from the same geometric elements that form the Waymaker W. This creates visual cohesion across the entire product family.
Waymaker
Platform foundation
Waymaker One
Strategic Performance AI
Commander
Integrated Management Experience
Sync
MCP server for IDEs
Host
Frontend cloud for apps
Ambassadors
Serverless compute
API
Unified developer API
Academy
Learning platform
Gold Variant
Use on white or light backgrounds. Primary variant for most applications.
*-gold.svgLight Variant
Use on dark backgrounds. White version for navy or dark surfaces.
*-light.svgFull brandmark library with all variants available at ui.waymakerone.com/business-overview
Website Components
Marketing patterns with fine mesh texture overlay
Hero Section (Navy)
Transform Your Business Strategy
Waymaker combines AI intelligence with proven frameworks to accelerate strategic planning and execution across your entire organization.
Hero Section (Gold)
Strategic Intelligence for Modern Business
From initial strategy to execution tracking, Waymaker provides the intelligence and tools your business needs to succeed.
Feature Blocks (3-Column)
AI-Powered Insights
Advanced machine learning analyzes your business data to provide actionable strategic recommendations.
Enterprise Security
Bank-level security ensures your strategic plans and business intelligence remain protected.
Growth Tracking
Real-time dashboards keep your team focused on what matters most for growth.
Stats Block
CTA Section
Start Your Strategic Journey Today
Join thousands of businesses using Waymaker to accelerate their strategic planning and achieve measurable results in record time.
Testimonial Card
“Waymaker transformed our strategic planning process. What used to take months now happens in weeks, with better outcomes and complete team alignment.”
“The AI insights are incredible. Waymaker identified growth opportunities we never would have discovered on our own. ROI was evident within the first quarter.”
Fine Mesh Pattern Usage
Apply fine mesh texture to create visual interest while maintaining brand consistency.
On Navy backgrounds:
pattern-overlay-base lines-mesh pattern-sand pattern-gradient-bl-trOn Gold backgrounds:
pattern-overlay-base lines-mesh pattern-navy pattern-gradient-bl-trCopywriting
The Legendary Copywriter Formula: Ogilvy + Hopkins + Halbert
David Ogilvy
Clarity & Respect
“The consumer isn't a moron; she is your wife.”
- • Headlines sell benefits
- • No jargon, no fluff
- • Respect intelligence
Claude Hopkins
Specificity & Proof
“Platitudes roll off like water from a duck.”
- • Specific numbers always
- • Prove every claim
- • Name exact problems
Gary Halbert
Emotional Punch
“Find a starving crowd. Then feed them.”
- • Lead with pain
- • Short sentences = power
- • Active voice only
The Waymaker Formula
Emotional Pain (Halbert) + Specific Evidence (Hopkins) + Clear Solution (Ogilvy) = Conversion
Before (Vague)
“Transform your business with unified collaboration and strategic intelligence”
After (Powerful)
“Your devs shipped. Marketing had no idea what. Again.”
✓ Power Patterns
- Three-Word Punch: “Clarity. Alignment. Success.”
- One-Word Interrupt: “Again.” “Stop.”
- Specific Math: “$402/user → $79/user (80% savings)”
- Real Quotes: “We shipped Tuesday. Marketing found out Wednesday.”
✗ Avoid
- Vague: “Improve collaboration”
- Passive: “Work can be synced”
- Corporate: “Leverage synergies”
- Feature dumps: List without benefit
Messaging War Chest
Research-backed pain points and headlines from 155+ sources, 120+ direct quotes
Tool Sprawl & SaaS Waste
PAIN 10/1085% of sources mention this. Financial devastation.
“Companies wasted $18 million annually on unused SaaS licenses”
“Tool sprawl is a silent productivity killer”
“Agencies juggling 10+ tools jumped 131%”
App Switching Fatigue
PAIN 9/1060% of operational discussions. Mental exhaustion.
“Employees switch between 9.4 different apps for daily tasks”
“App switching reduces productivity by 40%”
“Switching between apps is mentally draining”
Business Amnesia
PAIN 8/1050% of sources. Knowledge walks out the door.
“$72 million annually lost due to knowledge loss”
“Critical business insights are forever forgotten”
“Clients think we're disorganized”
Integration Hell
PAIN 9/1055% of technical discussions. Never-ending expense.
“Each integration costs $10K-$150K to build”
“Maintenance costs 50%+ of development lifecycle”
“Integration nightmare” — exact phrase, common
Ready-to-Use Headlines
Emotional Pain (Halbert) + Specific Evidence (Hopkins) + Clear Solution (Ogilvy)
“Paying for 10+ apps. Using 3. Stop.”
“$18M wasted on unused licenses. That's the average.”
“9 apps a day. One platform instead.”
“40% of productivity. Gone. App switching.”
“Your best employee quit. All their knowledge left too.”
“$150K to connect two apps. There's a better way.”
“Integration nightmare. We've heard that 1,000 times.”
“$402/user for fragmented tools. $79 unites them all.”
How They Describe Pain
- “Too many tools” — 70%+ of discussions
- “Data scattered across systems” — no source of truth
- “Integration nightmare” — APIs don't talk
- “Can't scale without engineers” — growth blocked
- “Paying for software barely using” — SaaS sprawl
- “Tired of switching apps” — mental exhaustion
- “Lost knowledge when employee left” — business amnesia
What They Want
- “Single source of truth” — unified view
- “Consolidate into one platform” — all-in-one
- “Scale without adding engineers” — self-serve
- “See full picture across projects” — portfolio visibility
- “Reduce manual work” — automate repetitive tasks
- “Recover lost billable hours” — capture revenue
- “Preserve institutional knowledge” — org memory
⚠️ Language Watch
Commander uses tabs as a core feature (like VS Code). The pain is switching between separate apps, not tabs within one platform.
❌ Don't say:
“Stop switching tabs”
✓ Do say:
“Stop switching apps” / “One platform, not 10”
Quick Reference
WaymakerOS. Above it all.
Core Colors
- Navy: #001126
- Gold: #A49886
- Sand: #EAE3DA
- Gum: #85A5A6
- Gold Emphasis: #827563
Typography
- Font: Geist
- Headings: Semibold (600)
- Body: Regular (400)
- Text color: Navy hierarchy
Key Standards
- Base spacing: 4px
- Border radius: rounded-lg
- Shadows: shadow-sm to shadow-lg
- Borders: Only on white BGs
Key Messages
- Above it all.
- Save money. Save time. Scale faster.
- 80% less spend. 4 hours back.
- BUILD. RUN. SCALE.
The operating system for modern business.
Complete interactive design system: ui.waymakerone.com