Migrating away from Google Workspace isn't just about switching email providers. It's about rethinking how your organization works. According to TechRepublic research, organizations using 4+ productivity tools experience 30% more context-switching overhead.
After helping hundreds of businesses evaluate their productivity stacks, I've seen the same pattern: organizations don't leave Google Workspace because it's bad. They leave because it's incomplete.
Google Workspace gives you excellent individual tools—Gmail, Docs, Sheets, Calendar. But it doesn't give you an integrated management experience. You still need Linear for tasks, Notion for wikis, Slack for chat, Asana for projects, and separate OKR software for goals.
That's why the best Google Workspace migrations aren't migrations at all. They're platform consolidations.
Why Organizations Leave Google Workspace
Before diving into the how, let's understand the why. Based on Waymaker's research into organizational productivity:
1. Tool Fragmentation
The average business using Google Workspace also pays for:
- Task management: Asana, Monday, Linear, or Jira ($10-25/user/month)
- Documentation: Notion or Confluence ($8-15/user/month)
- Communication: Slack ($8-15/user/month)
- CRM: HubSpot or Salesforce ($25-150/user/month)
- OKR software: Lattice, 15Five, or Betterworks ($6-15/user/month)
Total stack cost: $60-220/user/month for a "complete" productivity suite.
Google Workspace alone ($12-18/user) becomes just one piece of a fragmented, expensive puzzle.
2. Data Silos
Each tool holds a piece of your organizational knowledge:
- Customer context in HubSpot
- Project status in Asana
- Documentation in Notion
- Communication in Slack
- Strategy in spreadsheets
Your AI tools can't see across these silos. When you ask ChatGPT or Claude for help, they can only work with what you copy-paste. The organizational context that would make AI truly useful is locked away.
3. The VUCA Challenge
In a volatile, uncertain, complex, and ambiguous (VUCA) world, fragmented tools create fragmented decision-making. Leaders need unified data—what President Kennedy called the "Situation Room" approach after the Bay of Pigs crisis. Real-time, unified, unbiased data for informed decisions.
The Complete Migration Checklist
Phase 1: Audit Your Current Stack (Week 1-2)
Before you migrate anything, understand what you're actually using.
Email & Calendar:
- Count total mailboxes (users + shared + aliases)
- Identify critical email integrations
- Document calendar sharing configurations
- List meeting room resources
- Note any custom domains
Documents & Storage:
- Calculate total storage used
- Identify shared drives and their permissions
- Document folder structures worth preserving
- Flag sensitive documents requiring special handling
Third-Party Integrations:
- List all apps connected via Google OAuth
- Document API integrations
- Identify single sign-on (SSO) dependencies
Supplementary Tools:
- Catalog all additional SaaS subscriptions
- Calculate total monthly spend across all tools
- Identify overlap and redundancy
Phase 2: Define Your Target State (Week 2-3)
Answer the 7 Questions of Leadership for your migration:
1. Vision: What does ideal organizational productivity look like?
- All tools in one platform
- AI that understands your business context
- No more app-switching tax
2. Market: Who are your internal customers (employees)?
- What do they value most?
- What friction points cause the most complaints?
3. Strategy: How will you differentiate post-migration?
- Faster decision-making with unified data
- Lower total cost of ownership
- Better employee experience
4. Business Model: What metrics define success?
- Target: 30%+ reduction in SaaS spend
- Target: 50%+ reduction in context-switching time
- Target: 40+ NPS from employees on new tools
5. Customer Experience: How will teams experience the change?
- Phased rollout vs. big bang
- Training and support plan
6. Employee Experience: How will you support the transition?
- Champions program
- Feedback loops
- Quick-win celebrations
7. Goals: What are the 3 key outcomes for this quarter?
- Example: Complete data migration for 100% of users
- Example: Achieve 80% tool adoption within 60 days
- Example: Reduce monthly SaaS spend by $X
Phase 3: Data Migration (Week 3-5)
Email Migration Options:
| Method | Best For | Timeframe |
|---|---|---|
| IMAP migration | Small teams (<50 users) | 1-3 days |
| API migration | Mid-size (50-500 users) | 3-7 days |
| Third-party tools | Enterprise (500+ users) | 1-2 weeks |
Document Migration:
- Export from Google Drive: Use Google Takeout for complete export
- Preserve permissions: Map Google Workspace groups to new platform roles
- Convert formats: Decide on native format vs. maintaining Google format
- Validate integrity: Spot-check critical documents post-migration
Calendar & Contacts:
- Export as ICS/VCF for standard formats
- Migrate recurring events carefully (edge cases break)
- Test calendar sharing permissions post-migration
Phase 4: User Onboarding (Week 5-7)
Apply the 5 Questions of Management to your rollout:
Q1: What is our plan, and what metrics tell us if we are successful?
- 30-60-90 day adoption targets
- User satisfaction surveys at each milestone
- Support ticket volume tracking
Q2: What roles does our plan require?
- Migration project lead
- Department champions
- IT support escalation path
- Executive sponsor
Q3: What goals must each role achieve?
- Champions: Train 10 colleagues within first week
- IT: Resolve 95% of tickets within 24 hours
- Executives: Use new platform publicly to signal adoption
Q4: What meetings are necessary?
- Daily standup during migration week
- Weekly check-in during onboarding month
- Monthly review for first quarter
Q5: What data do we need?
- Login frequency per user
- Feature adoption rates
- Support ticket categories
- User feedback scores
Phase 5: Optimization (Week 8+)
Migration is just the beginning. The real value comes from optimization.
Week 8-12: Establish New Workflows
- Build standardized templates
- Configure automations
- Set up team-specific views
Month 3-6: Deepen Adoption
- Advanced training for power users
- Remove legacy tool access
- Measure productivity improvements
Month 6-12: Strategic Integration
- Connect AI capabilities to organizational context
- Build custom dashboards
- Expand use cases based on feedback
Cost Comparison: Google Workspace vs. Unified Platform
Let's do the math for a 25-person team:
Current State (Fragmented)
| Tool | Cost/User/Month | Annual Total |
|---|---|---|
| Google Workspace Business Standard | $12 | $3,600 |
| Slack Pro | $8.75 | $2,625 |
| Asana Premium | $10.99 | $3,297 |
| Notion Team | $8 | $2,400 |
| Lattice OKRs | $6 | $1,800 |
| Zoom Pro | $15.99 | $4,797 |
| Total | $61.73 | $18,519 |
Future State (WaymakerOS)
| Plan | Cost/User/Month | Annual Total |
|---|---|---|
| WaymakerOS Pro | $19 | $5,700 |
| Total | $19 | $5,700 |
Annual Savings: $12,819 (69%)
Plus: Unified data, AI context, no integration tax, simpler vendor management.
What to Look for in a Google Workspace Alternative
Not all alternatives are created equal. Here's what actually matters:
Must-Haves
1. Complete Tool Suite
- Email and calendar (not just docs)
- Task management with views (Kanban, list, timeline)
- Real-time document collaboration
- Video meetings and async video
- Forms and data collection
2. AI That Understands Context
- AI should see across all your data
- Not just autocomplete—strategic assistance
- Memory that persists across sessions
3. Simple Pricing
- All features included at base tier
- No per-seat surprise charges
- Predictable costs as you scale
4. Migration Support
- Data migration tools included
- Customer success during transition
- Training resources available
Nice-to-Haves
- Custom app building capability
- API for integrations
- White-labeling for client portals
- Enterprise SSO options
Red Flags
- Features gated behind expensive tiers
- No clear migration path
- Limited export options (data lock-in)
- Per-integration pricing
The 90-Day Migration Timeline
Days 1-14: Preparation
- Complete audit
- Select platform
- Build migration plan
- Communicate to organization
Days 15-35: Technical Migration
- Configure new platform
- Migrate email and calendar
- Migrate documents
- Test integrations
Days 36-60: User Onboarding
- Train department champions
- Roll out in phases
- Gather feedback
- Iterate on configuration
Days 61-90: Optimization
- Remove legacy access
- Build automations
- Establish new workflows
- Measure success metrics
Common Migration Mistakes
Mistake 1: Lift-and-Shift Mentality
Don't just recreate your Google Workspace structure. Use migration as an opportunity to redesign workflows.
Instead: Ask "What should our ideal workflow be?" before migrating.
Mistake 2: Insufficient Training
Tools are only as good as adoption. Skipping training leads to shadow IT and fragmentation.
Instead: Budget 20% of migration time for training and change management.
Mistake 3: No Executive Sponsorship
Migrations fail when leadership isn't visibly using the new platform.
Instead: Have executives send their first email/create their first doc on Day 1.
Mistake 4: Big Bang Rollout
Switching everyone at once maximizes risk and support burden.
Instead: Phase by department, starting with tech-savvy early adopters.
Conclusion: Migration as Transformation
The best migrations aren't about moving data from System A to System B. They're about transforming how your organization works.
When done right, a Google Workspace migration becomes the catalyst for:
- Unified decision-making: All data in one place
- Reduced cognitive load: No more app-switching
- AI-powered productivity: Context that compounds
- Cost optimization: Fewer vendors, lower total spend
The question isn't whether to migrate. It's whether you're ready to stop fragmenting your organization's productivity.
Ready to consolidate your stack? WaymakerOS replaces Google Workspace, Slack, Asana, Notion, and your OKR software with a single unified platform. Register for beta to see how 20 integrated tools can transform your organization.
Related reading: Compare WaymakerOS to Microsoft 365 alternatives, see how we stack up against ClickUp, Asana, and Monday, or explore the hidden cost of context switching across fragmented tools.
About the Author

Stuart Leo
Stuart Leo founded Waymaker to solve a problem he kept seeing: businesses losing critical knowledge as they grow. He wrote Resolute to help leaders navigate change, lead with purpose, and build indestructible organizations. When he's not building software, he's enjoying the sand, surf, and open spaces of Australia.