Strategy. Roles. Goals. Results.
Most companies have a strategy deck. Few have strategic clarity. Waymaker connects vision to execution—so your team knows exactly where they're going and what they're responsible for.
The Performance Gap
Brilliant Strategy. Poor Execution.
Research shows 70% of strategies fail due to poor execution, not poor strategy. The gap isn't in the ideas—it's in the alignment.
of strategies fail at execution
of employees don't understand company goals
of teams have role confusion
The Waymaker Methodology
Three Pillars of Organizational Performance
High-performing organizations share three characteristics: strategic clarity, role clarity, and goal alignment. Waymaker delivers all three.
Strategic Planning
Define where you're going. The 7 Questions of Leadership framework guides you from vision to execution.
- Vision & mission clarity
- Strategic priorities
- Quarterly planning
Clear Roles
Everyone knows what they're responsible for. No confusion. No gaps. No overlap.
- Role descriptions
- Accountability mapping
- Succession planning
Aligned Goals
OKRs that cascade from company strategy to individual contributors. Alignment creates focus.
- OKR framework
- Progress tracking
- Strategic alignment
Proven Results
Performance That Matters
faster strategic execution
clearer role accountability
goal completion rate
reduction in strategic drift
The Process
From Strategy to Execution
A proven four-step methodology that transforms how your organization plans, aligns, and executes.
Strategic Foundation
Answer the 7 Questions of Leadership. Define vision, mission, values, and strategic priorities.
Role Architecture
Map every role to strategic outcomes. Clear accountabilities. Documented responsibilities.
Goal Cascade
Set company OKRs. Align team goals. Connect individual objectives to the bigger picture.
Execution Rhythm
Weekly check-ins. Monthly reviews. Quarterly planning. The cadence that drives results.
The Framework
The 7 Questions of Leadership
Every successful organization can answer seven fundamental questions. Can yours?
What is our purpose?
Why we exist beyond making money
Where are we going?
The vision that inspires action
How will we get there?
The strategic path forward
What do we value?
The behaviors that define our culture
What's most important now?
The priorities that focus energy
Who does what?
Clear roles and accountabilities
How are we doing?
Metrics that measure progress
Strategic Clarity Assessment
Can your team answer all seven questions consistently? If not, you have a clarity gap. Waymaker helps you close it.
For Advisory Partners
Transform Client Engagements
Consultants and advisors use Waymaker to deliver strategic clarity to their clients. The methodology scales. The platform makes it stick.
Advisory Partner Benefits
For certified consultants
Methodology Training
Full certification in the 7 Questions framework
Client Management Tools
Track multiple client organizations from one dashboard
Revenue Share
Earn ongoing revenue from client subscriptions
Ready to Transform Performance?
Strategic clarity. Role clarity. Goal alignment. The three pillars that turn strategy into results.