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Build in Your IDE. Scale in Your IME.

Just like developers build in their IDE, businesses will scale in their IME. Here's the vision from Waymaker Sync to Commander.

Product Updates7 min

You already know your IDE (Integrated Development Environment). VS Code, Cursor, Windsurf - where you build software.

But what if your entire business had the same level of integration?

What if managing customers, projects, teams, finances, and strategy was as seamless as coding in VS Code?

That's an IME: Integrated Management Experience.

And it's where Waymaker is heading.

The Vision: From IDE to IME

Phase 1: Waymaker Sync (Now)

  • Solve AI amnesia for context engineers
  • Give AI persistent organizational memory
  • MCP-native integration in your IDE
  • Entry point: Individual developer productivity

Phase 2: Commander (Q2 2025)

  • Integrated Management Experience for your entire business
  • Start with Sync, scale to full business operations
  • AI-powered business intelligence
  • Entry point: Teams and small businesses

Phase 3: WaymakerOne Platform (2026)

  • Complete platform ecosystem
  • Commander (operations) + Academy (learning) + CX (customers) + Advisor (strategy)
  • OneAI: Strategic performance AI across all apps
  • Entry point: Growing businesses and enterprises

Why "Build in Your IDE, Scale in Your IME"?

As a developer, your IDE is your command center:

  • Write code
  • Run tests
  • Debug issues
  • Manage Git
  • Coordinate tools
  • Ship features

All in one integrated environment.

As a business owner, Commander is your command center:

  • Manage projects
  • Track customers
  • Coordinate teams
  • Monitor finances
  • Execute strategy
  • Grow your business

All in one integrated environment.

The Problem With Business Software Today

Most businesses use 10-20 disconnected tools:

  • Linear or Jira for tasks
  • Notion for docs
  • Slack for communication
  • HubSpot for CRM
  • QuickBooks for accounting
  • Google Sheets for tracking
  • Asana for project management
  • And on and on...

Each tool is isolated. AI can't see across them. Knowledge is fragmented. Context is lost.

This is business amnesia - and it costs even more than AI amnesia.

The Commander Solution

Commander is your IME - everything integrated:

1. Projects & Tasks

  • Taskboards with Trinity Architecture (just like Waymaker Sync)
  • Full project management with dependencies
  • AI reads all project context automatically
  • Integration with Linear/Jira if you use them

2. Customers & Relationships

  • Complete customer relationship management
  • All interactions, history, and context in one place
  • AI-powered customer intelligence
  • Integration with existing CRM if needed

3. Teams & Collaboration

  • Role management and permissions
  • Team coordination across projects
  • Real-time collaboration
  • Communication integrated with context

4. Strategy & Intelligence

  • Business frameworks (Context Compass, Leadership Curve)
  • OneAI strategic performance guidance
  • Analytics and insights across all data
  • Decision support with full context

5. Documents & Knowledge

  • All business documentation in one place
  • Same Trinity Architecture as Waymaker Sync
  • AI reads and understands all docs
  • Integration with your IDE docs via Sync

All connected. All intelligent. All in one platform.

How Waymaker Sync Bridges IDE → IME

Waymaker Sync is the bridge between your IDE (where you build) and Commander (where you scale):

Your IDE (VS Code, Cursor, Windsurf)
    ↓
Waymaker Sync (organizational memory)
    ↓
Commander (business operations)
    ↓
OneAI (strategic intelligence)

Example workflow:

1. Development in IDE:

  • You build a new feature in VS Code
  • Waymaker Sync captures session briefs, decisions, patterns
  • AI has full context of the technical work

2. Project in Commander:

  • The feature is tracked as a project in Commander
  • Linked to customer requests and business strategy
  • AI has full context of the business value

3. Intelligence from OneAI:

  • AI analyzes technical complexity + business impact
  • Suggests priority based on strategic value
  • Provides guidance on resource allocation

Complete integration. Complete intelligence.

The WaymakerOne Pass

One license. All apps. All AI.

When you buy a WaymakerOne Pass, you get:

  • Waymaker Sync (IDE ↔ IME bridge)
  • Commander (operations and management)
  • OneAI (strategic intelligence)
  • Academy (learning platform, coming soon)
  • CX (customer experience, coming soon)
  • Advisor (strategic advisory, coming soon)
  • Help (documentation and support)

Usage-based pricing:

  • Starter: $29/month (50K tokens)
  • Professional: $79/month (200K tokens)
  • Business: $299/month (1M tokens)

One pass. Everything integrated. Pay for what you use.

Why Start With Waymaker Sync?

Classic "arrowhead" strategy:

1. Narrow entry point (Waymaker Sync)

  • Solve a specific, painful problem (AI amnesia)
  • Bottom-up adoption (individual developers)
  • Prove value immediately (2-4 hours/day saved)

2. Expand to full platform (Commander)

  • Once you trust Sync, expand to full IME
  • Bring your team and projects
  • Scale from developer tool to business platform

3. Complete ecosystem (WaymakerOne)

  • All business operations integrated
  • Strategic intelligence across everything
  • AI that knows your entire business

Start narrow. Scale broad.

What Makes Commander Different?

Other "all-in-one" business platforms:

  • Monday.com, ClickUp, Notion - generic workflow tools
  • Try to be everything to everyone
  • No AI organizational memory
  • No strategic intelligence

Commander:

  • Built on Waymaker frameworks (Context Compass, Leadership Curve)
  • AI-native from the ground up (not AI bolted on)
  • Starts with Sync (proven memory foundation)
  • Strategic guidance, not just task tracking
  • Integrated, not just connected

The Waymaker Philosophy: Intelligent Outcomes

Our company tagline is "Intelligent Outcomes."

That means:

  1. Intelligence: AI-powered with persistent memory
  2. Outcomes: Results that matter, not just features

Commander embodies this:

  • Intelligent: OneAI reads all context, all data, all history
  • Outcomes: Delivers business results, not just task completion

We're not building software. We're building intelligence that compounds.

The Roadmap

Q1 2025: Waymaker Sync Beta

  • Launch Sync for individual developers
  • Prove AI organizational memory works
  • Build community of early adopters
  • Refine Trinity Architecture

Q2 2025: Commander Beta

  • Launch full IME for teams and businesses
  • Integrate Sync with Commander features
  • OneAI strategic performance launch
  • Linear/Jira integration

Q3 2025: Public Launch

  • Open Commander to all users
  • Launch Academy for learning
  • Expand CX for customer management
  • Full WaymakerOne Pass platform

2026: Complete Ecosystem

  • Advisor platform for strategic advisory
  • Advanced OneAI capabilities
  • Enterprise features and scale
  • Complete "IME" vision

For Developers: Your Path

Today:

  • You use VS Code/Cursor/Windsurf (IDE)
  • AI forgets yesterday (amnesia)
  • No business context

With Waymaker Sync (Q1 2025):

  • You use VS Code/Cursor/Windsurf (IDE)
  • AI remembers everything (organizational memory)
  • Linked to business context in Commander

With Commander (Q2 2025):

  • You build in IDE
  • You scale in IME
  • AI understands technical + business context
  • Complete integration from code to customer

For Business Owners: Your Path

Today:

  • You use 10+ disconnected tools
  • No AI organizational memory
  • Manual coordination everywhere

With Commander (Q2 2025):

  • You use Commander (IME)
  • AI remembers everything
  • Automatic coordination across all operations

With WaymakerOne (2026):

  • Complete business platform
  • Strategic intelligence everywhere
  • AI that knows your entire business
  • Intelligent outcomes at every level

The Bottom Line

We're building the IME for your business - just like you have an IDE for your code.

Start with Waymaker Sync:

  • Solve AI amnesia
  • Individual developer productivity
  • Entry point to the platform

Scale to Commander:

  • Full business operations
  • Team coordination
  • Strategic intelligence

Grow with WaymakerOne:

  • Complete platform ecosystem
  • AI that knows everything
  • Intelligent outcomes everywhere

Build in your IDE. Scale in your IME.

Join the Journey

Waymaker Sync Beta: Q1 2025

  • 100% free during beta
  • Early adopter lifetime discount
  • Shape the platform with us

Commander Beta: Q2 2025

  • Early access for Sync users
  • Discounted pricing for early adopters
  • Direct input on features

Register for Beta Access →

What's Next

We'll be sharing more about:

  • Commander features: Deep dive on the IME vision
  • Trinity Architecture: Technical implementation across IDE and IME
  • OneAI: How strategic intelligence works
  • The Leadership Curve: Business management framework that powers Commander
  • Integration strategy: How we work with Linear, Jira, and other tools

Follow the journey. Build the future.

Stuart Leo built Waymaker because he wanted an IME for his business, just like he has an IDE for his code. Waymaker Sync is the first step in that vision.

About the Author

Stuart Leo

Stuart Leo

Stuart Leo founded Waymaker to solve a problem he kept seeing: businesses losing critical knowledge as they grow. He wrote Resolute to help leaders navigate change, lead with purpose, and build indestructible organizations. When he's not building software, he's enjoying the sand, surf, and open spaces of Australia.