workflowintermediate2-3 hours

Outbound Sales Engine

Automated outbound sales pipeline — prospect enrichment, multi-step email sequences, reply detection, and pipeline handoff to CRM. Replaces Clay + HeyReach + OutboundSync.

Get Started on WaymakerOSView on GitHubBuild with Claude

What You'll Build

An automated outbound sales engine that enriches prospects, sends multi-step email sequences, detects replies, and hands off engaged leads to your CRM pipeline. Replaces a $300+/month stack of Clay + HeyReach + OutboundSync + Apollo.

Sections Included (4)

Prospect Database

Central table of prospects with enrichment data, engagement status, and sequence assignment

Sequence Builder

Define multi-step email sequences with timing, templates, and personalization variables

Send Engine

Ambassador that sends emails on schedule, tracks opens, and detects replies

Pipeline Handoff

Journey that converts engaged prospects to CRM contacts and creates follow-up tasks

Design

Colours: Sales-focused — blue (#2563EB) primary, green for positive replies, amber for pending, grey for cold
Typography: System sans-serif for data density
Mood: Efficient, data-driven, action-oriented

What This Deploys

Tables

outbound_prospects

Prospect database with enrichment data

outbound_sequences

Email sequence definitions

outbound_sequence_steps

Individual steps within sequences

outbound_sends

Sent email log with open/reply tracking

Ambassadors

outbound-enricher

Enriches prospect data from public sources

outbound-sender

Sends scheduled sequence emails via SMTP

outbound-reply-detector

Checks for replies and pauses sequences

Journeys

Prospect Qualified

When prospect replies positively, create CRM contact + task for rep

Sequence Complete

When sequence ends without reply, mark as cold and schedule re-engagement

Integrations

LinkedIn (optional)(optional)

Replaces

ClayHeyReachOutboundSyncApollo.ioLemlist

Details

Category: workflow
Difficulty: intermediate
Time: 2-3 hours
Commander Tools: Tables, Journeys, Tasks, Contacts
Host Tools: Ambassadors
Topics: sales, gtm
Get Started on WaymakerOSView on GitHubBuild with Claude

Related Blueprints

workflow

Customer Onboarding Pipeline

Automated customer onboarding workflow — welcome sequences, milestone tracking, health scoring, and success team task assignment. Replaces ChurnZero + Intercom onboarding + spreadsheet tracking.

workflow

Content-Led SEO Pipeline

Automated content marketing pipeline — keyword research tracking, content calendar, production workflow, and performance monitoring. Replaces Semrush + Airtable editorial calendar + Google Sheets tracking.

workflow

CRM Cleanup & Re-engagement

Automated CRM hygiene workflow — identify stale contacts, validate emails, score engagement, and re-engage dormant leads. Replaces manual Excel cleanup and one-off email blasts.