workflowintermediate2-3 hours

Content-Led SEO Pipeline

Automated content marketing pipeline — keyword research tracking, content calendar, production workflow, and performance monitoring. Replaces Semrush + Airtable editorial calendar + Google Sheets tracking.

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What You'll Build

An automated content-led SEO pipeline that tracks keywords, manages an editorial calendar, monitors content performance, and automates deadline reminders. Replaces Semrush + Airtable + Google Sheets.

Sections Included (4)

Keyword Database

Track target keywords with search volume, difficulty, current position, and content mapping

Content Calendar

Editorial calendar with status tracking, deadlines, authors, and target keywords

Performance Tracking

Ambassador pulls ranking data and tracks content performance over time

Workflow Automation

Journeys handle deadline reminders, publishing notifications, and quick-win alerts

Design

Colours: Marketing-focused — emerald (#059669) primary, blue for in-progress, amber for review, green for published

Typography: System sans-serif for data density

Mood: Organised, productive, growth-focused

What This Deploys

Tables

seo_keywords

Keyword database with volume, difficulty, and ranking data

seo_content_pieces

Content calendar with status, author, and target keywords

seo_performance

Published content performance (impressions, clicks, position)

Ambassadors

seo-performance-tracker

Pulls ranking data and updates performance table

Journeys

Content Deadline Reminder

Reminds authors of upcoming deadlines and escalates overdue

New Content Published

Tracks initial performance and alerts on quick wins

Integrations

Google Search Console (optional)(optional)

Replaces

SemrushAirtable editorial calendarGoogle Sheets tracking

Details

Category: workflow

Difficulty: intermediate

Time: 2-3 hours

Commander Tools: Tables, Journeys, Tasks

Host Tools: Ambassadors

Topics: marketing, seo