Event & Webinar Follow-up
Automated event follow-up workflow — import attendee lists, segment by engagement, send personalised follow-up sequences, and track conversion to pipeline. Replaces Splash + manual follow-up.
What You'll Build
An automated event follow-up system that imports attendees, segments by engagement, sends personalised follow-up sequences, and tracks conversion to pipeline. Replaces Splash + manual follow-up.
Sections Included (4)
Attendee Import
Webhook imports attendee lists with engagement data from event platforms
Engagement Segmentation
Auto-segment attendees by engagement level (hot, warm, no-show)
Follow-up Sequences
Personalised email sequences tailored to engagement level
Pipeline Conversion
Track which attendees convert to pipeline opportunities
Design
What This Deploys
Tables
event_attendees
Attendee records with engagement level and follow-up status
event_events
Event/webinar records with dates and metadata
Ambassadors
event-attendee-import
Webhook to import attendee lists from event platforms or CSV
Journeys
Hot Lead Follow-up
Immediate follow-up for highly engaged attendees
Warm Lead Nurture
Educational drip for attendees who showed moderate interest
No-Show Re-engagement
Sends recording + follow-up to registered no-shows
Integrations
Replaces
Details
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