workflowintermediate2-3 hours

Inbound Lead Qualifier

Automated inbound lead qualification — capture form submissions, enrich company data, score fit, and route qualified leads to sales with context. Replaces Clearbit + MadKudu + manual triage.

Get Started on WaymakerOSView on GitHubBuild with Claude

What You'll Build

An automated inbound lead qualification system that captures form submissions, enriches company data, scores leads against your ICP, and routes qualified leads to sales with full context. Replaces Clearbit + MadKudu.

Sections Included (4)

Lead Capture

Webhook receives form submissions from website, creates structured lead records

Enrichment & Scoring

Ambassador enriches company data and calculates fit score based on configurable rules

Smart Routing

Qualified leads routed to the right sales rep based on territory, deal size, or product interest

Nurture Track

Low-score leads enter educational Journey instead of being discarded

Design

Colours: Marketing-focused — indigo (#4F46E5) primary, green for qualified, amber for nurture, grey for disqualified
Typography: System sans-serif for data density
Mood: Smart, efficient, conversion-focused

What This Deploys

Tables

inbound_leads

Lead records with enrichment, scoring, and routing data

inbound_scoring_rules

Configurable scoring criteria (company size, industry, title)

inbound_routing_rules

Rules for routing qualified leads to the right sales rep

Ambassadors

inbound-capture

Webhook that receives form submissions and creates lead records

inbound-enricher-scorer

Enriches lead data and calculates fit score

Journeys

Qualified Lead Handoff

Routes high-score leads to sales with enriched context

Nurture Low-Score Leads

Sends educational content to leads that don't meet threshold

Integrations

Web form / Webhook(optional)

Replaces

ClearbitMadKuduManual lead triageSpreadsheet scoring

Details

Category: workflow
Difficulty: intermediate
Time: 2-3 hours
Commander Tools: Tables, Journeys, Tasks, Contacts
Host Tools: Ambassadors
Topics: sales, marketing
Get Started on WaymakerOSView on GitHubBuild with Claude

Related Blueprints

workflow

Customer Onboarding Pipeline

Automated customer onboarding workflow — welcome sequences, milestone tracking, health scoring, and success team task assignment. Replaces ChurnZero + Intercom onboarding + spreadsheet tracking.

workflow

Outbound Sales Engine

Automated outbound sales pipeline — prospect enrichment, multi-step email sequences, reply detection, and pipeline handoff to CRM. Replaces Clay + HeyReach + OutboundSync.

workflow

Content-Led SEO Pipeline

Automated content marketing pipeline — keyword research tracking, content calendar, production workflow, and performance monitoring. Replaces Semrush + Airtable editorial calendar + Google Sheets tracking.